How it works

The whole machine, drawn out.

Five parts, built around your offer in week one and run for you after that. You approve the work, take the calls and fund your ad account. Everything else is ours.

Walk through it ↓

01Criteria
02Ads
03Funnel
04Follow up
05Statement

01 · Criteria

We define "qualified" with you, in writing, before anything launches.

It decides who reaches your calendar and what bills. It never changes mid campaign, in either direction.

They run a business.
They clear the revenue floor you set.
They can name the problem they're stuck on.
They understand an investment is involved.

02 · Ads

Ads written in your voice, aimed at the business owners you serve.

Month one is the calibration month: several angles run and the winning ad gets found.

Creative and copy written for your market, approved by you.
Your ad account, your data. Spend goes straight from you to Meta, plan on $3,000 a month.
Weekly tests to find the ads that book the most qualified calls.

03 · Funnel

Every lead answers your criteria questions before they can book.

Consumers, tire kickers and anyone outside your criteria get filtered here, so they never take a slot on your calendar.

Landing page and application built for your offer.
The four criteria questions, asked before the calendar appears.
Only people who match can book.

04 · Follow up

Qualified leads get followed up until they book or say no.

Speed decides who books, so the follow up runs on its own, by text and email, while you're coaching.

Fast follow up on every qualified application that hasn't booked.
Confirmation, then reminders 24 hours and 1 hour before the call.
No shows get chased and rebooked. A rebook never bills twice.

05 · Statement

Every booking gets checked against your criteria before it bills.

Each week you get a statement: every booking, whether it matched, and why anything didn't bill.

One fee per unique person, ever.
A week with no qualified bookings bills nothing.
You see every number the whole way.

Week one

From kickoff to live in about a week.

A typical first week. Every step ends in something you can open and approve.

Day 1

Kickoff call

Your offer, your clients, your criteria.

criteria_v1.pdf

Days 2 to 3

We build

Ads, landing page, application, follow up.

ads_for_approval.pdf

Day 4

You review

Approve it, or tell us what to change.

funnel_preview.link

Day 5

We test

Every booking path tested end to end.

test_log.pdf

Days 6 to 7

Live

Ads launch. The 30 day guarantee clock starts.

go_live.txt

Who does what

You show up for one part.

We handle

Writing, building and testing the ads
Landing page, application and booking flow
Text and email follow up
Reminders, no show chasing and rebooking
Checking every booking against your criteria
The weekly statement

You handle

One kickoff call to set your criteria
Approving the ads and funnel
Funding your own Meta ad account
Taking the sales calls and closing